Like many newcomers to the network marketing industry, we were attracted to the low start-up costs and ready-made business plans. Compared with all of the stress and headaches of starting your own business, network marketing is a walk in the park!
Starting a network marketing business may be comparatively easy, but there are some big differences that separate the superstars from the strugglers. We can’t stress this enough: if you don’t know why you’re starting your business, you’re going to have a hard time finding success.
Understanding Your “Why”
Knowing, remembering, and understanding your “why” is the key to building and maintaining success in network marketing or any new venture. Think about all of the goals that people set and don’t reach; many of these goals were thought up without a clear understanding of why they wanted to achieve them.
Your “why” can be anything that gives you inspiration and drives your work ethic: wanting to leave your 9-to-5 job for more freedom, wanting to provide a better life for your family, or even just wanting to feel more financial stability. It doesn’t matter what the “why” is, but it has to be there.
The best advice that we can give to anyone looking to achieve more business success? Take the time to invest in yourself before you start making major moves for your business. We’ve thought of three categories in particular where it’s vital to master yourself first:
Your “why” is the biggest component of this, but you should try to take firm control of your mindset before you start taking meetings, attending events, and making sales.
Your mindset includes everything from your attitude to your comfort zone. Here are a few ideas that we recommend considering:
- Successful business leaders come in all shapes and sizes, but we’ve yet to come across someone who has succeeded with a negative attitude. If you’re someone that people are naturally drawn to, you’ll find it easy to grow your business. If your negative attitude keeps people away, you’re going to have a much harder time.
- You need to be thoughtful but strong with your decision-making. Let your “why” guide you to determine “how” you’re going to achieve your goals. Once you’ve made a decision, see it through to success – being wishy-washy won’t get you anywhere!
- Getting stuck in your comfort zone can prevent you from achieving breakout success. Plenty of people are comfortable in their 9-to-5, same-thing-every-day office job, but how many of them are happy? How many of them draw satisfaction from their work? Take the time to do things that stretch your comfort zone; as you grow, so will your business.
- That last point is pretty close to one of our favorite quotes from T. Harv Eker: your income can only grow to the extent you do. Invest time and energy in your personal development and it will pay dividends in your income. Are you going to use your free time to watch episodes of “The Bachelor,” or are you going to use it to develop new skills?
Imagine that there are two people starting a network marketing business on the same day:
Person A, excited about how easy it is to start a network marketing business, launches into work and starts trying to sell his products. He’ll figure things out along the way, but he doesn’t want to waste any time when he could be making sales! He chats with some fellow network marketers and they ask him what his goals are; his reply is, “I want to get rich and retire early!”
Person B is also excited about starting a business, but she doesn’t want to get in over her head. She takes the time to set specific goals: a stable income of $5,000 per month after six months of work and the freedom to quit her full-time job after a year of work on her business. She sets up a website, prints business cards and brochures, and starts reading personal development books in her spare time. She starts marketing her products a couple weeks after Person A.
Who do you think is going to achieve more success? Person A may have gotten the head start on sales, but if we had to guess, we would bet that Person B is going to find that clients and team members come much faster to her business.
The lesson here is simple: take the time to set specific, attainable goals before you get started. Set long-term financial goals for your business and short-term development goals for yourself. This type of steady goal-setting is essential to keep you moving forward and working efficiently.
We touched on this a bit in the last example with “Person B.” (All of these things seem to go hand in hand, don’t they?) Investing time and energy into building your personal brand will help your business grow over time.
Network marketing is all about name recognition, and there are a few ways that you can make sure your name sticks in the minds of your customers and colleagues. The first important thing is to establish your story: who you are, where you came from, why you’re doing this. (There’s that “why” again!) People are drawn to other people, not obtuse ideas or business plans. Get your life story down to a compelling two-minute pitch, and you’ll see great increases in your sales and team-building.
On a more nuts-and-bolts level, it’s very important to have an established web presence for your business. In 2016, if you don’t have a functioning website, you’re probably going to get beat out by someone who does. Take the time to create a website that is functional and performs well in search results; if you don’t know about it yet, study up on search engine optimization – it makes a huge difference! Link things up with a social media account or two and start building your online following.
Looking for More?
This blog post is just the tip of the iceberg when it comes to setting yourself up for network marketing success. We’ve published a book called “Master Yourself First – Play Life on Your Terms” that expands on a lot of these concepts; get your FREE copy below!